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Why Platforms Want You Angry

Ever notice how calm never goes viral?

Ever notice how calm never goes viral? Facebook’s own research showed that posts sparking rage spread five times faster than positive ones. Each angry scroll lights up your amygdala, spikes cortisol, and dims your rational brain—all while you’re sitting perfectly still. The platform profits when you react. But you win when you notice the trigger. Because when you see the pattern, you’re no longer controlled by it.

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