CALM REBELLION with Kay Rubacek

CALM REBELLION with Kay Rubacek

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The Cortisol Economy

Why Calm Doesn't Trend.

Kay Rubacek's avatar
Kay Rubacek
Nov 06, 2025
∙ Paid

You’ve probably felt it lately—the low hum of tension that never quite switches off. You wake up, check the news, and feel that little spike in your chest before your feet even hit the floor.

The world feels like it’s always on edge. And in a way, it is.

That feeling isn’t personal weakness or “just how life is now.” It’s biological. And it’s profitable.

Behind every constant update, breaking headline, and “urgent” notification is a system that runs on your stress hormones. The same chemical that once helped you run from danger—cortisol—is now the invisible fuel that keeps much of the modern economy alive.

This Darker Details looks under the surface of that system:

  • how the body gets tricked into staying in fight-or-flight,

  • how that benefits entire industries,

  • and how you can train your own nervous system to step out of the loop.

This post is for paying members because it goes deeper than the free newsletter. It’s the practical side of Inside the Permanent Storm: the biology, the tactics, and the counter-moves.

By the end, you’ll see exactly how stress gets sold and how calm takes the power back.

Thank you for supporting Calm Rebellion by being a paying subscriber! You make this possible and I am forever grateful. ~ Kay

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